Bestseller
Hyderabad, since 1986
Ayyub Ali FragrancesCrafted toleave a legacy
The scent people stop you to ask about. Attar, perfume and bakhoor, blended by hand in Hyderabad since 1986.
Flat shipping, ₹99
Delivered across India
Careful packaging
Every order, every time
Secure payments
Powered by Razorpay
WhatsApp support
+91 88866 67286
Explore our world
Iconic
Collections
From timeless classics to modern masterpieces, each scent is a journey of emotion and elegance.
View all collectionsBestseller
Bestseller
Rolex Attar
A familiar favourite, interpreted as an attar — the same character, worn far closer to the skin.
₹550 – ₹2,200
Three crafts we have mastered
Exclusives
Exclusive release
Bakhoor Premium Air Freshner
Drag or swipe to move the reel
Since 1986
A family business, four decades in
1986
Mohammed Osman Ali founds the business in Hyderabad, starting what would become a four-decade family trade.
Bakhoor Mumtaz
Our maiden label becomes the flag bearer of the house within the Asian incense range, followed by an Oriental bakhoor that earned it a name as a bakhoor specialist.
Today
The founder's four sons carry the business forward, each responsible for a different part of it, working toward the same growth.
Why buy from us
6 things we can say plainly, because each one is checkable.
Family owned since 1986
No outside investors, no reformulated-and-relaunched history. The same family has run this since Mohammed Osman Ali started it.
Known for bakhoor
Bakhoor Mumtaz built the house's reputation in the Asian incense range, followed by an Oriental bakhoor that regional customers kept coming back for.
A real shop, not just a page
We trade from a physical store in Hyderabad as well as online, so this is not a drop-shipped storefront with no address behind it.
Sealed, checked, and packed by hand
Every bottle is inspected and sealed before it leaves the shop. Fragrance is a sealed good, so we do not take returns — which is exactly why we check each one ourselves.
A number that gets answered
WhatsApp or call us directly and reach a person, not a ticket queue.
Secure checkout via Razorpay
Card details are never entered on this site. Payment is collected on Razorpay's own secured page.
Perfume, attar and bakhoor
A Hyderabad perfume house you can actually visit
Ayyub Ali Fragrances has been a family perfume house in Hyderabad since 1986, when Mohammed Osman Ali opened the first counter on Yakutpura Station Road. Four decades on, his sons run it, and the shop still does the two things it started with: blending fragrance, and selling it to people who come back for it.
What you can buy here
The catalogue runs to four families. Perfumes are sprayed eau de parfum in glass — the everyday choice for office, evening and gifting. Attar oils are alcohol-free and worn straight on the skin, which suits daily wear and anyone who prefers a scent that stays close rather than filling a room. Bakhoor is hand-rolled incense burned over charcoal or an electric burner, and it is the craft this house is best known for. Alongside them sit incense sticks and room scents, burners and gift boxes.
Buying perfume online, described honestly
Many of the perfumes here are affordable alternatives inspired by well-known luxury fragrances. We say so plainly and compare them in character rather than claiming they are identical, because a bottle described dishonestly gets opened once and resented — and fragrance is a sealed good we cannot take back. Every listing shows its real price, its real size, and whether the bottle is genuinely in stock. Longevity is given as an estimate, because it honestly does vary with skin and weather.
Orders ship across India. Payment is taken on Razorpay’s own secured page, so card details are never typed into this site. If you would rather ask a person first, the shop is open from eleven in the morning until eleven at night, and the number at the bottom of this page gets answered.
Crafted to leave a legacy
That line sits at the top of this page because it is the standard the house is held to — a scent someone remembers, sold by a shop still there to be found. You can browse every fragrance, see what we keep exclusive, or read how the house began.
Questions
Ordering from anywhere in India
Do you deliver perfume and attar across India?
Yes. Every order is packed by hand at our shop in Hyderabad and sent by courier to any address in India, from Delhi, Mumbai and Bengaluru to Chennai, Kolkata and smaller towns. Delivery is a flat ₹99 per order anywhere in India.
How long does delivery take?
Orders placed before 4pm on a working day are usually packed the same day. After that, couriers typically take 1 to 2 working days within Hyderabad and Telangana, 3 to 5 working days to metro cities elsewhere in India, and 5 to 8 working days to remote and north-eastern areas.
How do I pay?
You pay online at checkout through Razorpay, using UPI, a debit or credit card, net banking or a wallet. The total you see in your bag is the total you pay.
Do I need an account to order?
No. You can check out as a guest with just your email address and delivery details. An account only helps you see past orders in one place.
Are your attar oils alcohol-free?
Yes. Our attars are alcohol-free oils worn straight on the skin. They sit closer than a spray perfume and suit daily wear and anyone who avoids alcohol-based fragrance.
Are your perfumes original designer brands?
No. Our perfumes are our own blends. Many are inspired by well-known luxury fragrances and priced far below them. We are not affiliated with any fragrance house we are compared to.
Can I return a perfume?
For hygiene reasons we cannot take back products that have been opened or used. If something arrives damaged, defective or wrong, contact us within 24 hours with an unboxing video and we will replace or refund it after checking.
Do you sell wholesale?
Yes. Retailers, boutiques and gifting partners can ask for trade terms through our wholesale page, on WhatsApp or by phone.
A scent outlives the evening
Find the one that becomes yours, from a house that has been making fragrance since 1986.
Hyderabad’s family perfume house since 1986
Ayyub Ali Fragrances is one of Hyderabad’s best-loved perfume, attar and bakhoor shops. Mohammed Osman Ali opened the first counter on Yakutpura Station Road in 1986; today his four sons run the business, with shops at Yakutpura, Purani Haveli, Mehdipatnam and Charminar and wholesale customers across India.
We sell more than 460 fragrances online: over 190 alcohol-free attars in 3, 6 and 12 ml, more than 140 long-lasting perfumes, authentic Arabic bakhoor, premium agarbatti, dehnal oud oil, natural oud wood, bakhoor burners and gift sets, delivered anywhere in India.
Read moreShow less
The best attar, perfume and bakhoor, in one place
Looking for the best attar in Hyderabad or a long-lasting perfume online in India? Our attars range from classic oud, musk, rose and sandal to oil versions of the world’s favourite perfumes, from ₹100. Our perfumes start at ₹299, and our bakhoor, including Bakhoor Al Hayat, Amir Al Oud, Malik and Sultan, starts at ₹200.
For the home, choose bakhoor to burn on a burner, bakhoor sticks or our premium agarbatti in sandal, rose, mogra, kewda and amber, for puja, prayer and everyday fragrance.
Buy online or visit our shops
Order online with UPI, cards or net banking and we deliver across India, from Hyderabad, Delhi, Mumbai and Bengaluru to Chennai, Kolkata and smaller towns. Or visit any of our four Hyderabad shops to try everything before you buy.