To make perfume last longer, apply it to moisturised skin straight after a shower, spray pulse points and clothes, do not rub your wrists together, and store the bottle away from heat and light. Layering a dab of attar under the spray also adds hours.
Nine tips
1. Apply after a shower, when pores are open and skin is clean. 2. Moisturise first with an unscented lotion. 3. Spray pulse points: wrists, neck, behind the ears and inside the elbows. 4. Do not rub; it breaks down the top notes. 5. Spray clothes and a scarf, where scent lasts longer. 6. Layer an attar or oud oil underneath. 7. Choose an eau de parfum or attar, which are more concentrated. 8. Carry a small attar for touch-ups. 9. Store bottles in a cool, dark place.
Questions people ask
Why does my perfume fade quickly?
Dry skin, heat and rubbing all make perfume fade faster. Fresh and citrus scents also naturally fade sooner than woody, amber and oud ones.
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Written by the Ayyub Ali Fragrances family, perfumers in Hyderabad since 1986.