Hyderabad's old city, around Charminar, Yakutpura and Purani Haveli, has been the heart of the city's attar trade for generations. Ayyub Ali Fragrances, a family perfume house since 1986, has shops at Yakutpura, Purani Haveli, Mehdipatnam and Charminar, where you can try perfume, attar, bakhoor and agarbatti before you buy.
Hyderabad's attar tradition
From the Nizams' courts to today's bazaars, attar has been part of Hyderabadi life for centuries: worn for prayer, given at weddings and burned as bakhoor for guests. The lanes around Charminar are still lined with perfume shops.
Visiting our shops
Our main branch is on Yakutpura Station Road, where the business began in 1986. Every shop has testers and staff who will help you find a scent. If you cannot visit, everything on the shelf can be ordered online and delivered anywhere in India.
Questions people ask
What is the best area in Hyderabad to buy attar?
The old city around Charminar, Yakutpura and Purani Haveli has the longest attar tradition. Our shops are in these areas and in Mehdipatnam.
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Written by the Ayyub Ali Fragrances family, perfumers in Hyderabad since 1986.